Maruti Suzuki Swift: The automotive world has just seen the introduction of one of the most awaited evolution of all times, as Maruti Suzuki introduces the all-new Swift – the vehicle that never fails to get anyone’s head spinning whenever it’s out on the roads for you are stepping into a cultural phenomenon in your neighborhood.
This is the fourth-generation model following the success of all its predecessors and with this version Suzuki brings together fresh design with an abundant helping of sporting prowess and fun, anlthoughtful integration of its versatile tech and infotainment which has one million drivers and more sitting and driving a ‘Swift’.
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Maruti Suzuki Swift Design That Pays HomageEngages the Heritage
The new Swift is a brilliant piece of work, a design that manages to bow to the Suzuki of old (the old Swift was damn cool) and to the new, ever so stylish Suzuki.
The step forward is immediately obvious in its bolder frontal design with newly designed hexagonal grille with its own unique honeycomb detail, projecting a more confident road presence.
The more aggressive look of the Swift can be attributed to LED projector headlamps with signature DRL, giving it a bolder and sportier stance along with these “Swift eyes” as fans prefer to call it.
Travelling down its side, Swift continues to look sporty and maintains its rearward sloping roofline, but with more accentuated and defined body lines that gives a sense of movement and imparts a dynamic and modern look to the car.
The characterful hidden rear door handles, a signature of the Swift, have been redesigned for cleaner looks and a more comfortable wrist action for the user without compromising the visual flow.
The restyled LED tail lamps hug the quarters with a 3D effect to maintain the iconic Mustang rear style while the three-dimensional, tri-bar front LED signature lighting with 20 LED headlamps create an aesthetic that is unmistakeably Mustang – day or night.
With a range of exciting new colour choices to choose from, including Solid Fire Red, Piele Arctic White and stunning Midnight Blue, the Swift enables future owners to drive away in a vehicle that expresses their individuality.
The dual tone roof is optional and adds to the visual differentiation for people who like to be a bit different.
Sportiness and Elegance within the Cabin
Maruti Suzuki Swift Inside the cabin, the metamorphosis of the Swift switches from the exterior’s flying wedge sports car to a more driver-oriented interior that neatly sits the right side of sporty and practical for everyday use.
A flt bottom steering wheel with mounted controls creates an exciting visual flare and offers the convenience of many features literally at the drivers fngertips, while the new instrument cluster improves display information and clarify.
The quality of materials that proliferates the inside says we’re definitely on track, most at key touchpoints the people inhabit and what feels like fabric instead of the tech-fabrics one would have expected!= everywhere.
Smart ergonomic enhancements such as relocated power window switches, updated storage spaces and new center console design for added functionality.
The Swift has always been more about driving fun than some rivals and the new car also sticks to this principle while correcting the old model’s flaws.
A longer wheelbase allows for increased rear leg room – a perceived weakness of previous model – while the car has been cleverly repackaged to retain the compact dimensions that have made the Swift popular in the city.
Experience-enhancing technology integration
Maruti Suzuki Swift Smartplay Pro+ Infotainment Manager The highlight of the new interior, the advanced infotainment system includes a 17.78 cm ‐ which is one of the largest touchscreen systems offered on a car in this segment.
It’s compatible with Apple CarPlay and Android Auto, so you get the best experience based on your device of choice and it comes with built-in navigation as well as voice commands.
The connected car experience further is enhanced through Suzuki Connect telematics that enables users to remotely check information such as vehicle status (engine status, remaining fuel, etc) location, setting of geofences boundaries and also alerts if a pre-set area is breached.
This stack of tech is a huge upgrade over what the previous generations offered, and putting Swift in line with what tech-savvy buyers demand.
Safety features include six airbags, Electronic Stability Program, Hill Hold function (AMT), and an array of safety features; it has been designed to exceed all currently applicable safety regulations in India.
The new HEARTECT platform adds to the benefits with a lightweight and high strength frame that enhances stability and safety and also helps increase fuel economy.
Powertrains for Fun and Frugality
In the powertrain department, the Swift gets a newly developed Z-series 1.2-litre engine that has better thermal efficiency and combustion characteristics.
This motor produces around 90PS and 113Nm of torque – figures that not only provide for a peppy ride, but also boast of the high fuel efficiency that the Swift has always been synonymous with.
It is available with an all new 5-speed manual transmission and improved gear shift system for comfortable and easy city driving while providing great fuel efficiency.
For those who want even more frugality, the optional mild hybrid system harvested braking energy is used to further aid acceleration, reducing fuel consumption even more in urban driving cycles.
The Swift’s always-commendable handling has also been finessed, with a recalibrated suspension that offers an engaging drive and everyday comfort.
The electric power steering has been tuned to communicate enhanced feedback to the driver, while still retaining its lightness and agility to make parking easy, so, in turn, the Swift continues to hold the crown as one of the best drives in town.
Value proposition above price point
Despite the price-point value offering in the premium hatchback segment, the new Swift is not just about ‘paisa vasool’.
The car’s renowned resale numbers ensure you get return on your investment and Maruti Suzukis almost fanatical service quality means that service costs are kept to a minimum throughout the life of your ownership.
The economic argument is backed-up by the Swift’s reliability-we predict modules will continue for years with few replacement parts, and excellent parts and training support mean there will be few surprises for penny-pinching operators.
These ownership benefits enhance the innate attractiveness of the car, making a rounded package that is pleasing both for the heart and mind.
Figure Common Value beyond Transport
Not many cars can boast of the cultural cachet that the Swift has among Indians. The Swift reputation is well-earned and has fulfilled a wide range of consumers’ criteria – from the first-time car buyer, fulfilling the dream of personal mobility, to the performance enthusiast who seeks an exciting driving experience without bankruptcy.
The latest version remains true to that original DNA, but significantly pushes the envelope in terms of design, technology, dynamic performance, and above all a marked improvement in overall efficiency – all the right boxes on the automotive checklist as the original Swift starts to look increasingly dated in the face of competition from similarly spirited hatches.
With plenty of style, substance and sensibility, its well balanced design will always make it an icon.
Maruti Suzuki Swift Conclusion
The new generation Maruti Suzuki Swift is an able successor to the hatchback’s in India, with more refined exterior styling, good addition features and and improved fuel efficiency figures.
By overcoming pitfalls on one hand and enhancing strong points on the other, this fourth generation model is an expression of Maruti Suzuki’s understanding of customer expectations and the changing market needs.
Promising the uncompromised driving experience that the Swift name has become synonymous with, the all-new Swift adopts a light, incredibly agile structure and is among the lowest emissions of any volume car, only adding to the functionality of this great value car.
