Honda Acitva 7G: The Indian 2-wheeler space in India is eager with bated breath as Honda Motorcycle and Scooter India is ready to introduce the new, seventh generation of the iconic Activa scooter.
Unofficially the “king of girl’s heart”, the upcoming Activa 7G is billed as it’s largest upgrade showing and for good reason, as this iconic model has virtually remained unchallenged for more than twenty years in the scooter segment.
According to industry sources, Honda has has primarily focussed on female riders with the new iteration and has concentrated on design aspects and performance features that cater to their specific needs without losing the dependability that is now a byword for the Activa.
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Honda Acitva 7G Design Evolution to Appeal to Women’s Senses
“The Activa 7G reflects this design philosophy which reverberates about perfect blend of illustrious and intelligensia, practicality and modernity which appeals to both contemporary men and women alike.
Sharper edges are also removed, and the body form is simplified with the aim of gently refocusing the observer’s gaze from the exterior to the interior in order to emphasize the suppression of excessive stress when looking at the exterior and restraint when entering the interior.
Space creation based on the “calm simplicity” concept and design that simply indicates space where the privileged leisure of time spent surrounded by natural materials and a gentle flow of air has been carefully considered.
The front apron features new design LED headlamps with unique daytime running lights that help to carve out a signature light design in the darkness and also offer a wide lighting signature for improved visibility and style.
It expands the color options to reflect, not only the conventional, but the several pastel and metallic finishes which was tested very positively in female focus groups.
The new special edition “Pearl” series includes finishes that feature a sparkle with dashes of glitter that beg to be shown in the spotlight without the glare.
These considerate design decisions illustrate that Honda knows many female riders don’t consider their scooter the choice of transportation, but also an outward expression of their personal style.
Ergonomics have been made a priority, keeping the seat height adjustable, so it could be made comfortable for riders of any size.
The seat itself sports a new shaping contour design, with boosted back-end padding and a cover texture that provides good grip while resisting wear during long rides.
There’s been a priority to give the rider’s feet a bit more room, with the footboard being stretched enough to allow shopping bags or other items to sit between your legs, a rare and underrated consideration when it comes to scooters.
Hot new products for women in the city cQooL.
Realizing, that the modern female riders have become more tech-savvy, Honda has added a number of digital features to the Activa 7G The new full-digital instrument console displays vital information in an easy-to-read format and also comes with smartphone connectivity via Honda’s refreshed mobile app.
This kind of integration will provide the ability to receive on-vehicle navigation guidance, call notifications and even remotely determine vehicle status — elements that are important to women who are worried about their safety while traveling solo.
Storage capacity, a key point for the practical daily use, has been greatly improved. The underseat storage now fits two full-face helmets with room for belongings, and the front pocket has its own smartphone pocket with convenient and secure USB charging.
One neat feature is the integrated foldable hook system for holding shopping bags or handbag, something female riders have been always asking for.
Security has also been improved with a new multi-function key that incorporates an immobilizer system and an effortlessly operated seat opener.
The top of the line feature of Honda’s premium models – Smart Key technology – enables keyless operation and also prevents the rider from having to retrieve the key from a bag or pocket (for example when wearing winter gloves or during brief stops at a petrol station).
Honda Acitva 7G Urban Style in Performance and Comfort
The Activa 7G gets a much refined iteration of Honda’s reliable 110cc HET engine that gains programmed fuel injection giving it better performance and mileage.
With similar power to the previous model, the 2020 MT-03’s engine has been redesigned to significantly increase the feeling of power between 7,000 and 10,000 rpm, boosting its previous strong acceleration.
The transmission has been optimised for smooth shifting and quiet operation, resulting in less vibration while riding.
The revolutionary “Silent Start” system transforms the engine into an ultra-quiet motor which loads almost in silence, before firing into life at the push of the starter button.
Ride comfort, which is something that’s especially important to women riders, many of whom called describing how they often suffer from discomfort, has been much improved.
Suspension duties are handled by telescopic front forks and new rear fork for better cushioning and superior stability.
When combined with the new tires, which provide excellent grip in all weather conditions, the result is a more confident and comfortable ride.
Honda Acitva 7G Peace of Mind with Modern Safety Innovations
Honda Acitva 7G Safety first Safety remains a prime consideration, given the popularity of the scooter with women who prefer the convenience of an automatic scooter, and so,
the Activa 7G comes with a host of safety measures, starting with the improved combined braking system for better stopping power, and the Deluxe and Deluxe Pro variants also adds anti-lock braking system for better stability while braking on loose or wet surfaces.
Lighting across the scooter has been updated to make use of LEDs which should prove beneficial in terms of the rider seeing where they’re going and other road users seeing the scooter.
The headlight helps you see the road and helps other road users see you, adjusting its brightness automatically to suit the light around you – ideal for the early morning or late night ride.
The feature that stands out for me is the hidden “SOS” button built into the handlebar, which when pressed in an emergency will deliver location alerts to pre-registered contacts through the connected smartphone app.
This is something that directly responds to a safety issue for women traveling alone, and adds an extra layer of security (not to mention peace of mind).
Market Positioning and Expected Impact setCurrent market positioning and expected impact:TXG believes that this system clarifies a way toward meeting the demand for “instruction and feedback” that is not being offered by other providers in the market.
Expected to be introduced in the fourth quarter of this year, the Activa 7G will be placed as a premium addition in Honda’s scooter range.
While keeping up with the value proposition that the Activa is known for, the new model does bring in a few new things that makes the hike in the price worth the feature and update made over the outgoing model.
Industry insiders estimate that the emphasis on female riders will assist Honda toward a more complete domination of the scooter market, especially after it being recognised that women are an integral part of sales for two-wheelers in metros.
Special features that cater to a female’s pragmatic needs, comfort choices and safety concerns reveal Honda’s dedication to this expanding demographic.
The unofficial “king of girl’s heart” title is a combination of marketing strategy as well as actual product development focus – the scooter that tried to pay real respect to female rider not just by superficial change but through actual engineering and styling approach that contribute to better ownership experience.
As we head closer to the launch date, there is eagerness to find out what will be much more than the next model of one of India’s most popular scooters, but a reimagined set of wheels that honours and uplifts its core rider base while retaining the promise of the durability factor that has made the Activa name an institution in the Indian two-wheeler market.
